So you created your new free forum. That's fantastic! You are on your way to having a big thriving community of your very own. But where to start? You have no members, no boards, and no threads. It's a big empty space without relevant content or visual appeal. Well, at least you have already chosen what your forum is going to be about. Right? If you don't already know what your forum's overarching theme is, then you should probably figure that out right now before continuing. Be sure to choose a relevant subdomain when you create your free forum as well.
No matter what topic you have chosen for your free forum, whether it be cars, wrestling, or a support group for cancer patients, you should target a niche. Many new forums fail because they aim to tackle broad topics. This may have worked when the internet was still relatively new, but nowadays there is just too much competition. In order to grab a piece of the pie, you are going to have to start small and go after something with much less competition to have a chance. To do this, you will need to target a niche.
By targeting a niche topic on your free forum, you cut down the amount of competition because the big guys (other forums and websites) already dominate the broad subjects, but are too big to cover everything, including the smaller and possibly off-beat topics. If you can bring something unique to the table, you will attract more users and they are bound to be much more dedicated to the topic because your forum is so specialized. For example, if you want to have a forum about cars, a niche topic might be a specific maker, such as Subaru. You may even choose to become even more specialized by dedicating your free forum to a specific model as well, such as the Subaru WRX.
The idea is that you want to get your foot in the door. If you want to get into a topic (cars), it will be a lot easier to do so by leveraging a niche topic (Subaru WRX) with much less competition. Creating content (boards, threads, posts, etc) and visual appeal for your forum will also come a lot easier. Keep all this in mind when you first create your free forum and things will go a lot smoother.
Start small, target a niche, and once you have a big enough following you can begin to expand your free forum's scope by adding more niche topics.
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